State of the Beef Consumer

ACA Manager of Youth Programs and Marketing Bailey Watson sits down with host Kayla Greer and shares key national beef marketing insights she learned at the Partnerships in Action (PIA) Conference hosted at the National Cattlemen's Beef Association in Denver. The two dive into the top priorities shaping consumer decisions—taste, budget, value, safety, and nutrition—and discuss how these insights will guide statewide beef promotions heading into the new year.