Cattle Connect

Join Kayla Greer and Bailey Watson as they unpack insights from the Partnerships in Action conference, revealing how national research guides Alabama's 2027 Beef Checkoff marketing. Discover the consumer trends and data that inform promotion strategy, recipes, and outreach across the state, and learn how producers can share ideas to shape the checkoff’s plans for 2027.

As October Beef Month festivities continue, Cullman County producers Coltin and Lauren Rainwater share their unique road back to beef production and how the gift of an opportunity from an older couple launched their direct-to-consumer beef operation known as Rainwater Ranch. This journey inspired the farm's faith-driven initiative, Rainwater Ranch Gives Back. In this episode, the Rainwaters and host Josie discuss the program, how it has helped build a community around their operation, raising a young family in agriculture and the role their faith plays in it all. 

On this episode, host Michael Smith sits down with Dr. Brandon Smith, an Auburn University ruminant nutritionist, to explain why mature summer forages can look green but lack nutrition—and how targeted supplementation can bridge the gap.
They discuss practical signs to watch for, supplement options, cost considerations, and share about the work of the Beef Checkoff in the research space. 

To kick off October Beef Month festivities in Alabama, host Josie chats with Kathy Adams Phillips — Alabama's "Beef Lady" and creator of Kathy's Southern Kitchen — as Kathy looks back over the four years she has spent on the beef promotion trails as the Alabama Cattlemen's Association (ACA) Beef Influencer. Tune in to hear favorite funny stories from the road, important beef lessons learned and how her grandfather's heritage with the Alabama Cattlemen's Association lead to her being welcomed into the Alabama beef industry family. 

Alabama Extension Specialist Kent Stanford sits down with host Kayla Greer to share practical drought planning strategies for cattle producers. Their conversation covers drought monitoring, taking "boots on the ground" forage measurements, the importance of sound stocking rates, proactive culling, supplemental feeding economics, and it offers helpful tools for when times get dry. The episode’s main message—play offense. The time for drought planning is not once the grass is gone.

In this Alabama Cattlemen's Foundation (ACF) highlight episode, Trevor Haney (a past-Alabama Junior Cattlemen's Association member and recipient of several ACF scholarships) shares his journey from growing up on a cow-calf operation in Hope Hull to now serving as the south-central regional manager for the American Angus Association where he works with Alabama producers who poured into him as a student. 
Join host Josie and Trevor as they discuss the impact youth livestock programs and internships have on developing leaders, the importance of stepping outside your comfort zone within the agriculture industry and how the ACF Scholarship Program plays a role in developing a growing group of beef advocates across the country. 

In this episode of Cattle Connect, ACA Past President Chuck Madaris of Lowndes County shares his story, talks about his service in the Alabama Cattlemen's Association, and highlights the mentors and family who shaped his work. A well-known mentor himself, Chuck discusses the importance of membership and grassroots leadership, challenges facing the industry, and offers practical advice for producers considering leadership roles.

In this junior cattlemen-focused episode, host Bailey Watson sits down with Caleb Cook, newly elected 2026–2027 president of the Alabama Junior Cattlemen’s Association. Caleb shares his journey from FFA and the show ring to serving on the AJCA board, along with his goals for growing membership and making the most of his year as president.
They also discuss how young cattlemen can get involved in AJCA leadership, AJCA events taking place this year, and Caleb’s advice for youth looking to find their place in the beef industry.

In this episode of Cattle Connect, Auburn researchers Drs. Mykel Taylor and Kelli Russell discuss findings from the 2025 Alabama Farm Poll, which gathered responses from nearly 400 producers across the state. The conversation covers farmer quality of life, financial pressures and household adaptations, succession planning and retirement concerns, and the optimism producers still hold for Alabama agriculture. 

On this episode of Cattle Connect, Dr. David Russell of Alabama Extension walks through the fall weeds Alabama cattle producers should watch for, how to identify them, and practical timing and control options.
He stresses the importance of maintaining healthy forage stands, taking soil samples and using the right herbicide at the right time to set pastures up for success next spring.