A Preview of the 2025 Alabama Beef Checkoff Marketing Plan

From the Young Cattlemen's Leadership Program to BEEF 101 and digital advertising to BQA in classrooms, the Alabama Beef Checkoff Program covers a lot of ground. This week's segment, the Beef Checkoff team highlights some 2024 wins and what to look forward to in 2025! BONUS FOOTAGE: Listen to the end for a little banter about the staff's favorite beef cuts for the holidays!